15th Dec 2014, Kansas City, US: One of the fastest growing marketing agencies in the US chose TeraCrunch for analyzing customer behavior to build marketing strategies around customer acquisition, retention and loyalty. The agency engaged TeraCrunch’s Socratez Insightz Platform & Data Scientists to build a tool that filters data, analyzes it and finds insights on consumer behavior.
A quote by the Agency’s EVP:
“By deploying TeraCrunch’s advanced analytics solution, we are able to analyze data in minutes instead of days. Compared to the prior analytics tool that provided around 10% accuracy, TeraCrunch consistently achieved accuracy levels of 85-92% bringing consistency, accuracy and efficiency. We can now leverage our internal resources to do what they do best, that is to help our clients better engage with their customers.”
Using its sophisticated algorithms and business rule engine to analyze consumer behavioral data, TeraCrunch provided deep accurate analytics to the Marketing Agency. This facilitated the Agency reduce manual labor time, provide a better service to its clients and improve internal efficiency. This has also provided the Marketing Agency a foundation to build more advanced analytical competence, including predictive analytics.
Business transformation is constant in today’s world of big data and customers have evolving unmet business needs. TeraCrunch focuses on the gap created by traditional off-the-shelf products that solve very specific problems and large consulting firms who build expensive solutions. TeraCrunch offers highly customizable & sophisticated Marketing & Risk Analytics solutions leveraging its world-class team of experienced PhD data scientists & proprietary algorithmic analytics platform.
TeraCrunch is helping customers all over the world unlock the full potential of data. Top fortune 100 companies have selected TeraCrunch solutions to make important and mission critical business decisions.
Coupled that with their business expertise, they build solutions to address unmet and muddy customers requirements and deploying advanced analytics solutions in weeks, not years. For more information, you can visit the website http://teracrunch.com.
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